BROSE (Thailand) Co., Ltd.

Getting Ready to Build a Bigger Plant at WHA ESIE 2 by the End of 2020

Our future plant will enable us to double our production capacity within 3 years.... Good infrastructure is a main requirement, as well as convenient location, easy access and overall safety.

Today’s 4^th largest family-owned automotive supplier worldwide, Brose was founded in Germany in 1908. One hundred and ten years later, with a workforce of 26,000 and 62 locations in 23 countries, it generated a 2018 turnover of USD 7.15 billion.

Established in Thailand in 2010, initially through a joint venture located at the Eastern Seaboard Industrial Estate (Rayong) (ESIE), and since 2016 as a fully-owned entity, Brose Thailand employs 85 people. It has built its reputation on producing door systems and window regulators for top local automotive manufacturers such as Mercedes Benz, BMW, Auto Alliance and Ford. It also exports to several international markets such as North America, Argentina, South Africa, India and Vietnam.

Due to its business expansion, Brose Thailand is now planning to move from the current Ready Built Factory to WHA Eastern Seaboard Industrial Estate 2 (WHA ESIE 2), where the company has acquired 30,000 sq. m. (3 hectares or 18.75 rai) by the end of 2020. “Our future plant will enable us to double our production capacity within 3 years,” said Mr. Denis Reul, Managing Director of the Rayong plant and President of Brose for ASEAN.

“Good infrastructure is a main requirement, as well as convenient location, easy access and overall safety. WHA ESIE 2 is the perfect match for us, with all infrastructure already complete, making it easier to respect our construction calendar, so we can avoid gaps in our production schedule. Plus, many of our customers in the automotive cluster are located in the vicinity,” he added.

Brose Thailand has already set its eyes on the future, with orders already in place for delivery in 2021-2022. The latest German technology and innovative robotics will enable the future plant to manufacture high-value-added products that enhance comfort, efficiency and safety.

“We are very happy with our operations in Thailand, and we believe it is our duty to give back to society, promote sustainability and do our part to preserve the environment. Solar rooftops and rainwater collection systems may be integrated in our plans, and we are looking at other eco-friendly options as well,” said Mr. Reul.

With safety for its employees and car passengers as one of its guiding principles, Brose (Thailand) is well poised to continue playing a positive role in the domestic, regional and global automotive industry, and be a model corporate citizen for many years.

Remarks: The article was written for WHA Group Newsletter June 2019 Vol. 43