Alliance Laundry (Thailand) Co., Ltd. Benefitting from the Right Eco-System at WHA ESIE 2 and in the EEC

Established in 2018, Alliance Laundry (Thailand) Co., Ltd. is the latest subsidiary of US-based Alliance Laundry Systems (ALS), the world’s number one commercial laundry equipment manufacturer. Founded in 1908 in Wisconsin, ALS is twice as big as its main competitor. It employs a global workforce of more than 3,200 people, upholds a commercial presence in over 140 countries and represents a global turnover of nearly USD 1 billion. The firm’s product range comprises an installed base of over 3 million commercial laundry machines, such as washers, dryers and ironers under 5 brands: Speed Queen, UniMac, Huebsch, Ipso and Primus.

“Since we cater to commercial laundry clients exclusively, these brand names may not be household names, but our market outlook is tremendous, especially in Asia-Pacific” says Mr. Ben Dobbs, Managing Director of Alliance Laundry (Thailand). “This is the reason why ALS’ management decided 2 years ago to build this plant in Thailand, our 4th after USA, Czech Republic and China. With a production capacity of over 5,000 laundry machines this year, which is expected to rise to over 20,000 machines within the next 3 years, we export 90% throughout Asia pacific, including Australia and New Zealand,” he explains.

Construction of the 28,000 sq.m. production facility at WHA ESIE 2 took only 9 months before operations started in April 2019. “From the BOI’s backing, Engineering and project support from Meinhardt, as well as contractor Christiani & Nielsen’s well organized planning to WHA’s solid support and competence, we sailed through all steps without a hitch,” recounts Ben Dobbs.

“Being located in the EEC and at WHA ESIE 2 in particular offered so many advantages,” he continues. “Easy access, good infrastructure, innovative energy supply, environmental care, availability of adequate human resources, WHA’s competitive proposition and trustworthiness were among the key factors for our decision to establish our presence here. Also, since our manufacturing process is similar in many ways, we are delighted to have blue chip companies in the automotive industry as neighbors.”

Since we cater to commercial laundry clients exclusively, these brand names may not be household names, but our market outlook is tremendous, especially in Asia-Pacific

Contact Information:
Mr. Ben Dobbs
Managing Director
Alliance Laundry (Thailand) Co., Ltd.
Tel. 033 019 019
www.alliancelaundry.com

Remarks: The article was written for WHA Group Newsletter August 2019 Vol. 44