Winhere (Thailand) Holds Groundbreaking Ceremony for Brake Pad Production at WHA Rayong Industrial EstateTargeting US Export Market and Reinforcing Thailand's Role as Regional Automotive Hub

Rayong, Thailand – Winhere (Thailand) Co., Ltd., a leading automotive parts manufacturer, held a groundbreaking ceremony for the construction of its new high-quality brake pad manufacturing facility. The factory is the second manufacturing plant at WHA Rayong Industrial Estate (WHA IER), which occupies a total area of 25.81 rai.

The new facility is designated as a high-quality brake pad production base specifically supporting exports to the US market. This significant investment reflects Winhere (Thailand)'s strong confidence in Thailand's potential to serve as a regional hub for automotive industry for domestic and international market. The factory is projected to commence operations in the third quarter of 2026.

This major investment is part of the ongoing effort to attract Foreign Direct Investment (FDI) into Thailand, which will strengthen the country's automotive industry supply chain and enhance its global competitiveness. Furthermore, the project is expected to create employment opportunities and facilitate automotive-innovative technology transfer to the Thai workforce.

WHA Group congratulates Winhere (Thailand) Co., Ltd. on this major investment milestone within WHA’s industrial ecosystem. The company’s decision to locate its new facility at WHA Rayong Industrial Estate (WHA IER) reflects strong confidence in the estate’s strategic location, comprehensive infrastructure, and the Smart Eco-Industrial concept. This development approaches integrated smart technologies with environmentally responsible management practices, and is supported by reliable utilities, industrial comprehensive support services, and modern infrastructure. These advantages ensure that customers can operate smoothly, efficiently, and sustainably.

Photo caption: Ms. Ladda Rojanavilaivudh (center left), Chief Commercial Officer, WHA Industrial Development Plc. (WHAID), extends congratulation to Mr. Dong Jun (center right), Chairman, Winhere (Thailand) Co., Ltd., during the groundbreaking ceremony for the company’s new factory expansion at WHA Rayong Industrial Estate (WHA IER).