EUP Electric Vehicle (Thailand) Co., Ltd. Bringing Electric Bicycles to Thailand and Southeast Asia

Established in February 2019, EUP Electric Vehicle (Thailand) Co., Ltd. is the first overseas subsidiary of EUP GROUP , a China-based company specializing in the manufacture of electric bikes, scooters and motorbikes.

Located at WHA Eastern Seaboard Industrial Estate 1 (WHA ESIE 1), EUP Electric Vehicle occupies a 3,820 sq.m. Ready Built Factory (RBF). With an annual capacity of 40,000 e-bikes, the company’s production is primarily exported to Japan, the US and European countries such as Austria, Italy and the UK. Approximately 10% is designated for the Thai market under the EUP brand.

When it first initiated its overseas expansion plan, EUP’s mother company in China considered the possibility of setting up in Eastern Europe versus Southeast Asia. “After weighing all the pros and cons, Thailand came out as our country of choice, and within Thailand, we quickly picked the RBF solution offered by WHA Industrial Development,” explains Mr. Su Jie, Managing Director of EUP Electric Vehicle (Thailand). “The factory building was perfectly suited to our needs. It enabled us to start production in less than 6 months, plus we benefitted from WHA’s advice and support for our business license application and other administrative matters,” says Mr. Su.

Another advantage that EUP sees with WHA ESIE 1 is the proximity of suppliers such as battery manufacturers, a key element in e-bikes. “In addition to sourcing for parts from local suppliers, we are also looking forward to convincing other suppliers from China, Singapore, Taiwan and Vietnam to join us here in Thailand,” adds Mr. Su.

Despite the Covid-19 situation that currently affects the company’s exports volume, Mr. Su sees a promising outlook for e-bikes in the country. “Electric bicycles are new to Thai consumers, so we need to promote our products and educate our future users, but there is no doubt that with the rising appeal of environment-friendly mobility solutions, the market is ripe,” concludes Mr. Su.

Contact Information:

Mr. Su Jie
Managing Director
EUP Electric Vehicle (Thailand) Co., Ltd.
Tel. +66 33 683 251

Snippet Quote

“The factory building was perfectly suited to our needs. It enabled us to start production in less than 6 months”